We believe in the power of music

The Analog Shop is more than just an online audio equipment retailer. We represent the grandeur of sound in its finest manifestations. Our mission is to cater to audiophiles and those who simply appreciate quality sound. We offer audio devices that combine unparalleled sound with elegant design. Every product in our catalog promises a full immersion into the world of music for those unwilling to compromise on quality.

We offer everything to extract every last note from your vinyl, ensuring every song sounds impeccable.

Popular Products

Primare R35

State of the Art MM/MC Phono Preamp

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1. Adjustable Gain

Suitable for virtually any MM/MC cartridge

2. Wide Range of Input Adjustments

Ideal for cartridge and system matching

3. Fully Isolated Power Supply

Noise Free Environment

4. Aluminum Front Panel

The look and feel of Scandinavia

Primare i15MM

Under the Hood

Loaded with Technology
The look and feel of Scandinavia

Learnings and Education

  • How to Choose the Right Phono Cartridge

    When choosing a phono cartridge for your turntable, you can consider things like compatibility, tracking force, stylus shape, and load impedance.

  • What Are Phono EQ Curves?

    Phono equalization (EQ) curves are correction standards that adjust the frequency characteristics of sound signals during recording and playback. 

  • Record Clamps versus Record Weights

    Reducing Vibrations & Resonance: Record weights and clamps are designed to add mass to your record players platter, which can help reduce vibrations and resonances.

  • How Much Should an Album Weigh?

    Vinyl records can weigh between 40 and 180 grams, depending on their intended playing speed and other factors. Speed, Size, Color, and Quality all matter.

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